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If search engine optimization is about breaking down crawling barriers to help the engines fully index your site, social media optimization is about knocking down site walls so content can be easily found, distributed and shared by the community. This process may simply mean embedding a "Digg This" button on your site blog or it may mean spending hours to create a piece of compelling content, aka linkbait, that could either drive thousands of visitors to your site or have no effect at all.
The right link magnet, presented at the right time, to the right audience can bring an unimaginable amount of traffic to your site. For a company just starting out, getting on the front page of Digg can offer instant visibility and credibility. For an establish company, it can strengthen your brand and turn you into a household name. The key to social media is knowing how to leverage it. And your ability to leverage it depends on your ability to attract, engage and convert new visitors.
Reaching out to social communities to bring attention your brand isn't a new concept; however, thanks to today's technology, when done right, the power, effect and benefit of social media optimization is huge. In a recent article entitled Anatomy of a Super Digg, Daniel Tynski shared his company's experience with a client who spent ten minutes creating a throwaway article specifically targeted towards social media. The article was submitted to Digg and in 7 days the client was rewarded with more than 3,000 backlinks, 532 links from del.icio.us, an enormous swell in Alexa rankings, and an impressive (though temporary) surge in rankings for many of the client's targeted keywords.
The right link magnet, presented at the right time, to the right audience can bring an unimaginable amount of traffic to your site. For a company just starting out, getting on the front page of Digg can offer instant visibility and credibility. For an establish company, it can strengthen your brand and turn you into a household name. The key to social media is knowing how to leverage it. And your ability to leverage it depends on your ability to attract, engage and convert new visitors.
Reaching out to social communities to bring attention your brand isn't a new concept; however, thanks to today's technology, when done right, the power, effect and benefit of social media optimization is huge. In a recent article entitled Anatomy of a Super Digg, Daniel Tynski shared his company's experience with a client who spent ten minutes creating a throwaway article specifically targeted towards social media. The article was submitted to Digg and in 7 days the client was rewarded with more than 3,000 backlinks, 532 links from del.icio.us, an enormous swell in Alexa rankings, and an impressive (though temporary) surge in rankings for many of the client's targeted keywords.
- Widely we can divide in two major sections
- Social Bookmarking
- Social Networking
