SEO Checklist

On-Page SEO Checklist

• Always start with keyword selection, research and testing
• Title tags
• Meta tags
• ALT tags
• H1 tags
• URL structure
• Internal Linking
• Content
• Keyword density
• Site maps
• Usability
• Track target keywords
• Expect results in 1, 2 months

Off-Page SEO Checklist

• Always start with keyword research, testing and selection
• Keywords in links
• Links from high ranking publisher sites
• One-way inbound links (not link exchange)
• Different keywords in your link-ads from the same site
• Gradual link building technology (no growth spikes)
• Relevant keywords near your inbound link
• Deep linking (from multiple pages to multiple pages)
• Target a large list of keywords (5-500+)
• Link from sites with a variety of LinkRanks
• Track active link-ad keywords
• Discontinue campaigns if ranking does not improve
• Expect results in 30 days (MSN) 1-9 months (Google, Yahoo)

Do not make common on-page SEO mistakes:

• Duplicate content
• URL variants on the same pages
• Off-site images and content on-site
• Duplicate title tags
  

Do not make common off-page SEO mistakes:

• Duplicate keywords in link-ads
• Site-wide links causing link growth spikes
• Using on-page SEOs to do specialist off-page SEO
• Placing random links without keywords near your link-ad
  

Do not use on-page SEO spamming tactics such as:

• Hidden text
• Hidden links
• Keyword repetition
• Doorway pages
• Mirror pages
• Cloaking
  

Do not use off-page SEO spamming tactics such as:

• Link farms (sites with 100+ outbound links per page)
• Using irrelevant keywords in your link-ads
• Garbage links
• Link churning
• Hidden inbound links

Posted in: SEO checklist